Management & Leadership

Guided by seasoned industry technocrats and visionaries committed to quality.

M. Saleem Chaudhry

Co-Chairman

M. Saleem Chaudhry

I am lucky to have lived long enough and to be a member of three top professional/social organisations for more than Four Decades:

  • Rotary International (45 years, 1980–2025) — President Karachi North (1986/7) and RCL (2017/18)
  • Management Association of Pakistan (44 years, 1981–2025)
  • Marketing Association of Pakistan (42 years, 1983–2025)

And another five organisations for one to two decades:

  • Lahore Chamber of Commerce and Industry (LCCI) — Co-Convener Agro based Industry
  • Art Council Karachi (2002–2025)
  • Human Friendly Think Tank — Currently PATRON
  • Islamic Philosophical Association — Executive Committee Member
  • Vice Chairman CSR (Centre for Statistical Research)

Azamat Saleem

Chief Executive Officer (CEO)

MBA (Banking & Finance)

Finance & Operations Leader | Strategic Planner | ERP Implementation Expert

A results-driven finance and operations professional with over 30 years of experience in financial management, strategic planning, and operational leadership. Proven expertise in implementing ERP systems (JD Edwards, Oracle, AS400), managing multi-million budgets, and ensuring regulatory compliance with SECP and FBR.

Core Competencies:

Financial Management & BudgetingERP Systems ImplementationStrategic Business DevelopmentRegulatory Compliance (SECP/FBR)Process Optimization & Cost ControlInternational Negotiations

Foreign Business Delegations:

Germany, Saudi Arabia, Dubai, Oman, Singapore, Indonesia, Bangkok, and China.

Shaukat Saleem

Director Sales & Marketing

Shaukat Saleem
“Resources will never be short if you know how to use them effectively.”

One of the founding directors of the companies manufacturing and marketing baking products under the brand name of Merit Bread since launching on February 8, 2003. With 23 years of vast hands-on experience across all departments from procurement to logistics, Mr. Shaukat headed as Managing Director for 14 years (2009 to 2023) and now leads nationwide sales operations.

“In Sales, there are no limitations of market — it's personal.”

Dr. Mian Muhammad Azam

General Manager (Production)

Ph.D. Food Science & Technology

Dr. Mian Muhammad Azam
Qualification

Ph.D. in Food Science & Technology

Industry Experience

28+ Years in Industrial Baking

Leading advanced recipe formulation, automated line optimization, sensory analysis, and international food hygiene compliance across all production lines.

Bilal Haider

Manager Production

M.Sc. (Hons.) Food Science & Technology

Bilal Haider
Qualification

M.Sc. (Hons.) Food Science & Technology

Industry Experience

8+ Years in Baking Industry

Overseeing daily floor operations, quality inspection protocols, raw ingredient batch tracking, and yield optimization.

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